Beyond the Surface

creative solution

CLINIK stands for medical laser hair removal at the highest level – individually tailored to different skin and hair types. With an eye on the expansion to Zurich and beyond, we evolved the brand both strategically and visually. The goal was to create a more premium, contemporary presence while preserving CLINIK’s existing DNA and laying the foundation for future growth.

To achieve this, we sharpened the brand positioning, redefined the brand story and messaging, and developed a comprehensive design system. Typography, colours, imagery, graphic elements and content principles combine medical expertise with a sensual, confident aesthetic. The result is a flexible brand world that works consistently across social media, website, campaigns and print through to moving image.

With the opening of the new Zurich location, the brand was also brought to life in a new physical environment. Together with CLINIK, we designed the customer journey at the point of sale and translated the brand world into key touchpoints throughout the visit. The launch was accompanied by an integrated campaign and a content system that connects emotional benefits such as confidence, effortlessness and smoothness with CLINIK’s medical expertise. The result is a 360° brand experience that seamlessly brings together technology, expertise and aesthetics.

impact

Sharpened positioning and distinctive brand story
New design system for a consistent premium presence
360° brand experience from social media to the physical POS
Integrated launch campaign for the new Zurich location
Scalable brand world as a foundation for further expansion