Understated Luxury - Hair as an expression of personality

creative solution

Reto Holzer stands for masterful hair artistry that goes far beyond craftsmanship. His studio in Zurich is a space where hair becomes a sensual, holistic experience – with a clear commitment to elegance, restraint, and character. The goal of the new brand presence was to make this unique attitude visually tangible: hair as an object, as form, as an expression of identity. Through an ongoing content series, we stage hair like sculpture – in dialogue with materials from architecture and interior design such as stone, wood, light, or glass. This creates a visual vocabulary that merges aesthetics, texture, and structure. The haircut becomes a work of art. Reto Holzer himself remains a visible presence throughout: warm, precise, charismatic – as a creative mind, a designer of atmospheres, and a host. The visual identity evolves continuously – with seasonal looks, floral elements, and changing style worlds. Without losing its core DNA. Every 4–6 months, a dedicated shoot day produces a versatile content pool of around 30 visuals, including short AI-enhanced mini-videos. All assets are tailored for Instagram – as posts, stories, reels – and can be flexibly repurposed for the website.