Prepared for Tomorrow.

creative solution

With the seventh edition of the Sanitas Health Forecast, a long-term success story continues. Since 2020, we have been developing the publication together with Sanitas – transforming what began as a book about the future of health into a distinctive content platform and a powerful proof point for the brand.

The 2026 edition, «Prepared for Tomorrow", explores one of the defining questions of our time: What does it really take to be prepared for the future – physically, mentally and socially? Across more than 400 pages, the publication combines in-depth journalism, scientific research, international photography and a representative nationwide study into a rich editorial experience. Structured around four chapters – What Shapes You, What Threatens You, What Strengthens You and What Frees You – it offers fresh perspectives on health that go far beyond traditional prevention.

As Sanitas' strategic and creative partner, dear creative is responsible for the overall concept, editorial direction, design and communication of the Health Forecast. Around the publication, we have built an integrated ecosystem including a campaign, website, podcast, magazine, interactive self-assessments, PR and social media. The result is much more than a book: it is a living platform that translates scientific knowledge into meaningful stories, sparks public conversation and makes the future of health tangible.

The Sanitas Health Forecast demonstrates how content can become far more than communication. It is a strategic brand asset that creates long-term relevance, builds trust and establishes Sanitas as a thought leader on the future of health.