Cayenne Electric

creative solution

With the new Cayenne Electric, Porsche brings together sports car performance and electric mobility in a versatile SUV. For the national launch, we developed a two-stage campaign that consistently brings this promise to life – from the initial teaser through to the broad campaign rollout.

The launch began with “Extreme sports car. The new Cayenne Electric.” The teaser campaign put the model’s exceptional performance centre stage, translating it into a confident, pared-back presence. Concise messages, dynamic moving images and high-impact placements built anticipation ahead of the main launch.

With “Limits? A matter of perspective. The new Cayenne Electric.”, the main campaign opened up the story to the vehicle’s versatility. A flexible headline system played with different situations and needs – from range and space to driving dynamics and everyday usability. Depending on the environment, region and touchpoint, tailored messages highlighted the many facets of the Cayenne Electric.

Across out-of-home, digital, video and social media, we created a national campaign platform that connects brand building with activation – demonstrating that performance and versatility do not have to be opposites.

Impact

Two-stage strategy for the national launch
Two strong creative concepts for teaser and main campaign
Performance and versatility united in one campaign
Contextual messaging for different environments
Adaptations for all Swiss language regions
High-impact executions at prominent locations
Integrated rollout across analogue and digital channels