The challenge
«Home of Easter», Sprüngli’s core Easter campaign idea, needs a reinterpretation that combines the haut chocolatier’s heritage values and its refined elegance with the openness and creativity that goes into each creation.
The solution
To convey Sprüngli’s idea of «Home of Easter» curated views of a classical and modern European home became the welcoming décor for delicious indulgence. A wide range of creations in pastel and bright tones entices the senses and fills the viewer with anticipation and delight.
A recurring theme for the season, «Home of Easter» is a celebration of the awakening of the senses that characterizes spring and this holiday. Colorful creations and delicate indulgence are conveyed in different shapes and forms and entice the viewer.
To fully celebrate the spirit of the campaign we created the ideal stage for the colourful creations: with its white wall reliefs, its warming wooden parquet floors and the rather clean-cut and modern furniture, the home embodies Sprüngli’s heritage, its selection of the best natural ingredients as well as its creative crafts and utmost attention to detail.
Used to present the delicious treats that the haut chocolatier creates every year a new for a unique taste to share with family and friends, the Easter key visuals are found across a variety of applications – from the Sprüngli website to its print leaflets, from digital ads to the haut chocolatiers’ social presence. Let yourself be inspired by different forms, colours and tastes and discover delicious treasures and wonderful treats.
