We`ve got your back

creative solution

Health is never the same. It shifts – day by day, person to person. That’s why our approach to it should fit the way we live: our routines, our lifestyle, our way of doing things. Only then does health become a truly personal choice – and no one knows you better than you do. Sanitas stands for this kind of self-determination – and we captured it in one clear core idea: “You live your life. We’ve got your back.” From there, we created a campaign that embraces real life – with its highs and lows, its chaos, and the quiet beauty of the everyday. At the heart of it: stories told through film and photography – capturing the moments when support truly matters. Sometimes lighthearted, sometimes serious. Just like life.